Holt Renfrew
Spring 2022:
Good Vibrations Campaign

For this project, I was approached by luxury retailer, Holt Renfrew, to create visuals for their Spring 2022 Good Vibrations Campaign. The concept was to integrate their editorial shots and bold graphics with my collage style to create playful, 70s nostalgia-esque imagery.

Beneath the visual aesthetic of these pieces, the campaign’s ultimate message was that of positivity and appreciation for the ever-present nostalgia that fashion has always held, despite the uncertain times in which the pandemic has brought on. It is a nod to the intricacies of human connection, and how these past few years have pushed many of us to re-evaluate how, why, and with whom we connect as we move forward to live with intention.

View full campaign here.